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Consumer behavior /

Schiffman, Leon G.,

Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk - Seventh Edition - xxii, 747 pages : illustrations ; 26 cm.

BAHAN HADIAH

Includes bibliographical references and index

ISBN: 0130859141 9780130859143

Subjects--Topical Terms:
Consumer behavior
Etiquette
Consumers--Psychology
Marketing--Psychological aspects

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