Integrated marketing communication : creative strategy from idea to implementation /

Blakeman, Robyn,

Integrated marketing communication : creative strategy from idea to implementation / Robyn Blakeman - Lanham, Md. : Rowman & Littlefield Publishers, 2007 - viii, 267 pages : Illustration ; 24 cm.

BAHAN HADIAH SUMBANGAN DARIPADA SYARIKAT BOOKLINE SERVICES

Includes bibliographical reference and index

9780742529649 0742529649


Communication in marketing.

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