Integrated marketing communication : creative strategy from idea to implementation /
Blakeman, Robyn,
Integrated marketing communication : creative strategy from idea to implementation / Robyn Blakeman - Lanham, Md. : Rowman & Littlefield Publishers, 2007 - viii, 267 pages : Illustration ; 24 cm.
BAHAN HADIAH SUMBANGAN DARIPADA SYARIKAT BOOKLINE SERVICES
Includes bibliographical reference and index
9780742529649 0742529649
Communication in marketing.
Integrated marketing communication : creative strategy from idea to implementation / Robyn Blakeman - Lanham, Md. : Rowman & Littlefield Publishers, 2007 - viii, 267 pages : Illustration ; 24 cm.
BAHAN HADIAH SUMBANGAN DARIPADA SYARIKAT BOOKLINE SERVICES
Includes bibliographical reference and index
9780742529649 0742529649
Communication in marketing.