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Principles and practice of marketing /

Jobber,David,

Principles and practice of marketing / David Jobber and Fiona Ellis-Chadwick - Tenth edition. - xxviii, 905 pages : illustrations (colour) 27 cm.

Includes bibliographical references and index

ISBN: 9781526849533 1526849534

Subjects--Topical Terms:
Marketing
Marketing--Case studies

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