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Marketing intelligence, part A : understanding customers in the era of digitalization /

Marketing intelligence, part A : understanding customers in the era of digitalization / edited by Mudita Sinha, Samant Shant Priya and Sajal Kabiraj - 1 online resource

ISBN: 9781835494189

Subjects--Topical Terms:
Marketing--Digital methods
Customer relations--Technology and innovation
Marketing research--Information systems

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