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Marketing intelligence, part B : AI, trust, and innovation in the modern business landscape /

Marketing intelligence, part B : AI, trust, and innovation in the modern business landscape / edited by Mudita Sinha, Arabinda Bhandari, Samant Shant Priya, Sajal Kabiraj - 1 online resource

Includes bibliographical references

ISBN: 9781836625605

Subjects--Topical Terms:
Marketing--Digital methods
Artificial intelligence--Applications in business
Marketing research--Artificial intelligence and trust

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