Entrepreneurial marketing : how to develop customer demand /
Nijssen, Edwin J.,
Entrepreneurial marketing : how to develop customer demand / Edwin J. Nijssen - Third Edition - xiv, 163 pages : illustrations ; 23 cm.
Include index and bibliographical reference
9780367445324
Entrepreneurial marketing
Marketing management
New products--Marketing
Customer relations
Entrepreneurial marketing : how to develop customer demand / Edwin J. Nijssen - Third Edition - xiv, 163 pages : illustrations ; 23 cm.
Include index and bibliographical reference
9780367445324
Entrepreneurial marketing
Marketing management
New products--Marketing
Customer relations