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Marketing : principles and perspective /

Bearden, William O.,

Marketing : principles and perspective / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge - xxxvi, 588 pages : illustrations ; 27 cm.+ 1 CD-ROM

BAHAN HADIAH SUMBANGAN DARIPADA SYARIKAT BOOKLINE SERVICES

ISBN: 9780071105859

Subjects--Topical Terms:
Marketing
Marketing--Management
Consumer behavior
Strategic planning
Customer relations

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