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Halal marketing : concept and strategies/

Sany Sanuri Mohd Mokhtar,

Halal marketing : concept and strategies/ Sany Sanuri Mohd Mokhtar, Anam Javeed, Muhammad Yar Khan - ix, 145 pages : 22 cm.

Includes bibliographical reference and index

ISBN: 9789672486251

Subjects--Topical Terms:
Business--Religious aspects--Islam
Marketing--Religious aspects--Islam
Branding (Marketing)--Islamic countries
Halal food industry
Government publications--Malaysia

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