The product manager's handbook /
Gorchels, Linda
The product manager's handbook / The product manager's handbook supplemental worksheets and templates [electronic resource]: Linda Gorchels - 3rd ed. - New York : McGraw-Hill, c2006 - xv, 389 p. : ill. ; 24 cm. + 1 computer disc
Includes bibliographical references and index
0071459383 (hbk.)
Product management
New products--Marketing
The product manager's handbook / The product manager's handbook supplemental worksheets and templates [electronic resource]: Linda Gorchels - 3rd ed. - New York : McGraw-Hill, c2006 - xv, 389 p. : ill. ; 24 cm. + 1 computer disc
Includes bibliographical references and index
0071459383 (hbk.)
Product management
New products--Marketing