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The Survey research handbook : guidelines and strategies for conducting a survey /

Alreck, Pamela L.

The Survey research handbook : guidelines and strategies for conducting a survey / Pamela L. Alreck, Robert B. Settle - New York : McGraw-Hill, 1995 - xxvi, 470 p. ; 24 cm. - The Irwin series in marketing .

ISBN: 0256103216 0786303581

Subjects--Topical Terms:
Social surveys--Handbooks, manuals, etc.

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