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Handbook of hospitality marketing management /

Handbook of hospitality marketing management / editor, Haemoon Oh ; editor in chief, Abraham Pizam - Oxford : Butterworth-Heinemann , c2008 - xxii, 552 p. ; 24 cm.

Includes bibliographical references and index

ISBN: 9780080450803

Subjects--Topical Terms:
Hospitality industry--Marketing
Food service--Marketing
Restaurants--Marketing

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