Multinational management : a strategic approach /

Cullen, John B.

Multinational management : a strategic approach / John B. Cullen, K. Praveen Parboteeah - 6th ed. - Mason, OH : South-Western Cengage Learning, c2014 - xxviii, 736 p. : ill. (some col.) ; 26 cm.

Includes bibliographical references and index

1. Multinational management in a changing world -- 2. Culture and multinational management -- 3. The institutional context of multinational management -- 4. Managing ethical and social responsibility challenges in multinational companies -- 5. Strategic management in the multinational company : content and formulation -- 6. Multinational and entry-mode strategies : content and formulation -- 7. Small businesses and international entrepreneurship : overcoming barriers and finding opportunities -- 8. Organizational designs for multinational companies -- 9. International strategic alliances : design and management -- 10. Multinational e-commerce : strategies and structures -- 11. International human resource management -- 12. HRM in the local context : knowing when and how to adapt -- 13. International negotiation and cross-cultural communication -- 14. Motivation in multinational companies -- 15. Leadership and management behavior in multinational companies

9781285094946


International business enterprises--Management

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