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Creating the virtual store : taking your web site from browsing to buying /

Yesil, Magdalena 1958-

Creating the virtual store : taking your web site from browsing to buying / Magdalena Yesil - New York: John Wiley & Sons, 1997 - xx, 364 p.: ill.; 24 cm.

Includes bibliographical references (p. 353-356) and index

ISBN: 0471164941 (pbk:

Subjects--Topical Terms:
Retail trade--Computer networks
World Wide Web
Retail trade surveys--United States
Consumer behavior--United States
Internet marketing
Teleshopping

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