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Consumer behavior : buying, having, and being /

Solomon, Michael R.

Consumer behavior : buying, having, and being / Michael R. Solomon - 4th ed. - Upper Saddle River, NJ: Prentice Hall, 1999 - xxi, 586 p.: ill. (some col.); 26 cm.

Includes bibliographical references and indexes

ISBN: 0137957254

Subjects--Topical Terms:
Consumer behavior

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