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Consumer behavior /

Blackwell, Roger D.

Consumer behavior / Roger D. Blackwell, Paul W. Miniard, James F. Engel - 9th ed. - Mason, OH: South-Western/Thomson Learning, 2001 - xix, 570 p.: ill.; 29 cm.

Includes glossary and index

ISBN: 0030211085

Subjects--Topical Terms:
Consumer behavior
Marketing research

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