Data mining techniques : for marketing, sales and customer relationship management /
Berry, Michael J. A.
Data mining techniques : for marketing, sales and customer relationship management / Micheal J. A. Berry, Gordon S. Linoff - 2nd ed. - Indianapolis, IN : Wiley, 2004 - xxv, 643 p. : ill. ; 24 cm.
Includes index
0471470643
Data mining
Marketing--Data processing
Business--Data processing
Data mining techniques : for marketing, sales and customer relationship management / Micheal J. A. Berry, Gordon S. Linoff - 2nd ed. - Indianapolis, IN : Wiley, 2004 - xxv, 643 p. : ill. ; 24 cm.
Includes index
0471470643
Data mining
Marketing--Data processing
Business--Data processing