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Exploring corporate strategy : text and cases /

Johnson, Gerry

Exploring corporate strategy : text and cases / Gerry Johnson, Kevan Scholes - 6th ed. - Harlow, Eng. : Financial Times Prentice Hall/Pearson, 2002 - xxxvii, 1082 p. : ill. ; 25 cm.

Includes glossary and index

ISBN: 0273651129

Subjects--Topical Terms:
Strategic planning
Business planning
Strategic planning--Case studies
Business planning--Case studies

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