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Geomarketing : methods and strategies in spatial marketing /

Geomarketing : methods and strategies in spatial marketing / edited by Gerard Cliquet - 1st ed. - Newport Beach, CA : ISTE USA, 2006 - 327 p. : ill., maps ; 25 cm. - Geographical information systems series .

ISBN: 190520907X

Subjects--Topical Terms:
Target marketing
Consumer behavior

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