Innovation management and new product development /
Trott, Paul
Innovation management and new product development / Paul Trott - 2nd ed. - Harlow, England : Prentice Hall, 2002 - xvii, 426 p. : ill. ; 25 cm.
Includes bibliographical references and index
0273655604
Technological innovations--Management
New products
Industrial management
Product management
Innovation management and new product development / Paul Trott - 2nd ed. - Harlow, England : Prentice Hall, 2002 - xvii, 426 p. : ill. ; 25 cm.
Includes bibliographical references and index
0273655604
Technological innovations--Management
New products
Industrial management
Product management