It's not about the technology : developing the craft of thinking for a high technology corporation /
Karamchedu, Raj
It's not about the technology : developing the craft of thinking for a high technology corporation / Raj Karamchedu - New York: Springer, 2005 - xiii, 212 p.: ill.; 24 cm.
Includes index
0387233504
High technology industries--Marketing
High technology--Marketing
Product management--Decision making
New products--Planning
New products--Management
It's not about the technology : developing the craft of thinking for a high technology corporation / Raj Karamchedu - New York: Springer, 2005 - xiii, 212 p.: ill.; 24 cm.
Includes index
0387233504
High technology industries--Marketing
High technology--Marketing
Product management--Decision making
New products--Planning
New products--Management