The power of corporate communication : crafting the voice and image of your business /

Argenti, Paul A.

The power of corporate communication : crafting the voice and image of your business / Paul A. Argenti, Janis Forman - New York: McGraw-Hill, 2002 - vii, 294 p.: ill.; 24 cm

Includes index

0071379495


Communication in management
Corporations--Public relations
Communication in organizations

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