The power of corporate communication : crafting the voice and image of your business /
Argenti, Paul A.
The power of corporate communication : crafting the voice and image of your business / Paul A. Argenti, Janis Forman - New York: McGraw-Hill, 2002 - vii, 294 p.: ill.; 24 cm
Includes index
0071379495
Communication in management
Corporations--Public relations
Communication in organizations
The power of corporate communication : crafting the voice and image of your business / Paul A. Argenti, Janis Forman - New York: McGraw-Hill, 2002 - vii, 294 p.: ill.; 24 cm
Includes index
0071379495
Communication in management
Corporations--Public relations
Communication in organizations