Publicity on the internet : creating successful publicity campaigns on the internet and the commercial online services /
O'Keefe, Steve
Publicity on the internet : creating successful publicity campaigns on the internet and the commercial online services / Steve O'Keefe - New York, NY : John Wiley & Sons, 1997 - xiii, 401 p. ; 24 cm.
Includes bibliographical references
0471161756
Internet in publicity
Internet advertising
Publicity on the internet : creating successful publicity campaigns on the internet and the commercial online services / Steve O'Keefe - New York, NY : John Wiley & Sons, 1997 - xiii, 401 p. ; 24 cm.
Includes bibliographical references
0471161756
Internet in publicity
Internet advertising