Public relations : strategies and tactics /

Wilcox, Dennis L

Public relations : strategies and tactics / Dennis L. Wilcox, Phillip H. Ault, Warren K. Agee - 5th ed - New York: Longman, 1998 - xxiv, 584 p.: ill. (some col.); 24 cm.

Includes bibliographical references (p. 555-565) and index.

0321015479


Public relations.
Public relations--United States

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