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Product innovation : leading change through integrated product development /

Rainey, David L.

Product innovation : leading change through integrated product development / David L. Rainey - New York: Cambridge University Press, 2005 - xiv, 625 p.: ill.; 26 cm.

Includes bibliographical references (p. 602-604) and index

ISBN: 0521842751

Subjects--Topical Terms:
New products
Product management

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