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The seven keys to managing strategic accounts / Sallie Sherman, Joseph Sperry, Sam Reese

Sherman, Sallie

The seven keys to managing strategic accounts / Sallie Sherman, Joseph Sperry, Sam Reese - New York: McGraw-Hill, 2003 - xx, 204 p.: ill.; 24 cm

Includes bibliographic references (p. 189) and index

ISBN: 0071417524

Subjects--Topical Terms:
Selling--Key accounts
Marketing--Key accounts
Strategic planning

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