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This is PR : the Realities of public relations /

Newsom, Doug

This is PR : the Realities of public relations / Doug Newsom, Judy VanSlyke Turk, Dean Kruckeberg - 8th ed. - Belmont, CA : Wadsworth Publishing, 2004 - xii, 418 p. : ill. ; 25 cm.

Includes bibliographical references (p. 363-382), glossary and index

ISBN: 0534562639

Subjects--Topical Terms:
Public relations

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