The management of technology and innovation : a strategic approach /
White, Margaret A.
The management of technology and innovation : a strategic approach / Margaret A. White, Garry D. Bruton - Student ed. - Mason, OH : Thomson/South-Western, c2007 - xxiii, 404 p. : ill. ; 24 cm.
Includes bibliographical references and index
0324144970
Technological innovations--Management
New products--Management
High technology industries--Management
The management of technology and innovation : a strategic approach / Margaret A. White, Garry D. Bruton - Student ed. - Mason, OH : Thomson/South-Western, c2007 - xxiii, 404 p. : ill. ; 24 cm.
Includes bibliographical references and index
0324144970
Technological innovations--Management
New products--Management
High technology industries--Management