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Market-driven thinking : achieving contextual intelligence /

Woodside, Arch G.

Market-driven thinking : achieving contextual intelligence / Arch G. Woodside - Amsterdam : Elsevier Butterworth Heinemann, 2005 - 303 p. : ill. ; 24 cm.

ISBN: 0750679018

Subjects--Topical Terms:
Marketing--Decision making
Marketing--Psychological aspects
Consumer behavior--Psychological aspects

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