Consumer-centric category management: how to increase profits by managing categories based on consumer needs /

Consumer-centric category management: how to increase profits by managing categories based on consumer needs / ACNielson, with John Karolefski and Al Heller - New Jersey: John Wiley & Sons 2006 - xi, 356 p.: ill. 23 cm.

Includes index

0471703591


Retail trade--Management
Consumers' preferences

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