Consumer-centric category management: how to increase profits by managing categories based on consumer needs /
Consumer-centric category management: how to increase profits by managing categories based on consumer needs /
ACNielson, with John Karolefski and Al Heller
- New Jersey: John Wiley & Sons 2006
- xi, 356 p.: ill. 23 cm.
Includes index
0471703591
Retail trade--Management
Consumers' preferences
Includes index
0471703591
Retail trade--Management
Consumers' preferences