Creativiti in product innovation /
Goldenberg, Jacob
Creativiti in product innovation / Jacob Goldenberg and David Mazursky - Cambridge : Cambridge Unic. Press, 2002 - 224 p. : ill. ; 25 cm
0521002494
Product management
Marketing--Management
Creativiti in product innovation / Jacob Goldenberg and David Mazursky - Cambridge : Cambridge Unic. Press, 2002 - 224 p. : ill. ; 25 cm
0521002494
Product management
Marketing--Management