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International and intercultural public relations : a campaign case approach /

Parkinson, Michael G.

International and intercultural public relations : a campaign case approach / Michael G. Parkinson, Daradirek Ekachai - Boston : Pearson Education, 2006 - 384 p. : ill. ; 24 cm

ISBN: 0205375200

Subjects--Topical Terms:
Public relations
Intercultural communication

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