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Big winners and big losers : the 4 secrets of long-term business success and failure /

Marcus, Alfred A.

Big winners and big losers : the 4 secrets of long-term business success and failure / Alfred A. Marcus - Upper Saddle River, NJ : Wharton School Pub., 2006 - 396 p. : ill. ; 24 cm.

ISBN: 0131451324

Subjects--Topical Terms:
Success in business--Case studies
Industrial management--Case studies
Corporations--Case studies--Case studies
Business failures
Strategic planning

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