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Launch it! : how to turn good ideas into great products that sell /

Miller-Davidson, Molly.

Launch it! : how to turn good ideas into great products that sell / Molly Miller-Davidson, JoAnn Stone-Greier, and Michael B. Levinson. - New York : Collins, 2005. - xvi, 272 p. ; 24 cm.

ISBN: 0060819243

Subjects--Topical Terms:
New products--Management
New products--Marketing

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