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The market research toolbox : a concise guide for beginners /

McQuarrie, Edward F.

The market research toolbox : a concise guide for beginners / Edward F. McQuarrie - 2nd ed. - London : Sage Pub., 2006 - 205 p. : ill. ; 24 cm.

ISBN: 1412913187

Subjects--Topical Terms:
Marketing research--Methodology

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