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Marketing research with SPSS /

Marketing research with SPSS / SPSS student version 16.0 / [electronic resource] Wim Janssens ... [et al.] - 8th ed. - Harlow, England ; New York : Prentice Hall/Financial Times, 2008 - , 441 p. : ill. ; 25 cm. + 1 computer dics

Includes bibliographical references and index

ISBN: 9780470414361

Subjects--Uniform Titles:
SPSS for Windows

Subjects--Topical Terms:
Marketing research

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