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Analysis and evaluation 2005-2006 /

Lomax, Wendy

Analysis and evaluation 2005-2006 / Wendy Lomax and Adam Raman - Amsterdam : Elsevier Butterworth-Heinemann, 2005 - 220 p. : ill. ; 30 cm.

Cover : The CIM coursebook

ISBN: 075066651X

Subjects--Topical Terms:
Marketing
Marketing--Evaluation

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