The design of things to come : how ordinary people create extraordinary products /
Vogel, Craig M.
The design of things to come : how ordinary people create extraordinary products / Craig M. Vogel, Jonathan Cagan, Peter Boatwright - Upper Saddle River, N.J. : Wharton School Pub., c2005 - xxx, 237 p. : ill., ports. ; 24 cm.
Includes bibliographical references and index
0131860828
New products
Product management
The design of things to come : how ordinary people create extraordinary products / Craig M. Vogel, Jonathan Cagan, Peter Boatwright - Upper Saddle River, N.J. : Wharton School Pub., c2005 - xxx, 237 p. : ill., ports. ; 24 cm.
Includes bibliographical references and index
0131860828
New products
Product management