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Marketing ethics : cases and readings /

Marketing ethics : cases and readings / Patrick E. Murphy, Gene R. Laczniak, editors - Upper Saddle River, NJ : Pearson Prentice Hall, c2006 - xii, 172 p. : ill. ; 23 cm.

Includes bibliographical references and index

ISBN: 0131330888

Subjects--Topical Terms:
Marketing
Business ethics

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