Sell the brand first : how to sell your brand and create lasting customer loyalty /
Stiff, Dan
Sell the brand first : how to sell your brand and create lasting customer loyalty / Dan Stiff - New York : McGraw-Hill, 2006
0071470425
Branding (Marketing)
Customer relations
Consumer satisfaction
Customer loyalty
Brand name products--Social aspects
Sell the brand first : how to sell your brand and create lasting customer loyalty / Dan Stiff - New York : McGraw-Hill, 2006
0071470425
Branding (Marketing)
Customer relations
Consumer satisfaction
Customer loyalty
Brand name products--Social aspects