Sell the brand first : how to sell your brand and create lasting customer loyalty /

Stiff, Dan

Sell the brand first : how to sell your brand and create lasting customer loyalty / Dan Stiff - New York : McGraw-Hill, 2006

0071470425


Branding (Marketing)
Customer relations
Consumer satisfaction
Customer loyalty
Brand name products--Social aspects

Perpustakaan Universiti Malaysia Pahang Al-Sultan Abdullah
26600 Pekan, Pahang Darul Makmur
Phone: +609 431 5063 (Gambang) / +609 431 5035 (Pekan)
Email: umplibrary@umpsa.edu.my

Connect With Us