The cultural dimension of international business /

Ferrero, Gary P.

The cultural dimension of international business / Gary P. Ferraro - 5th ed. - Upper Saddle River, NJ : Pearson Prentice Hall, 2006 - 216 p. : ill. ; 23 cm.

0131927671


International business enterprises--Social aspects
Intercultural communication
Technical assistance--Anthropological aspects

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