Marketing management : an Asian perspective /
Marketing management : an Asian perspective /
Philip Kotler ... [et al.]
- 5th ed.
- Singapore : Prentice Hall, c2009
- xxxviii, 750, [99] p. : ill. (some col.) ; 29 cm.
- Pearson one .
- Pearson one .
" ... is an adaptation of Marketing management, 13th edition ..."
Includes bibliographical references and index
9789810679934 (pbk.) 9810679939 (pbk.)
Marketing--Management
Marketing--Management--Asia
" ... is an adaptation of Marketing management, 13th edition ..."
Includes bibliographical references and index
9789810679934 (pbk.) 9810679939 (pbk.)
Marketing--Management
Marketing--Management--Asia