Marketing : the core /
Kerin, Roger A.
Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius - 2nd ed. - New York : McGraw-Hill/Irwinv , 2007 - xxxiii, 425, 5, 16, 2, 28 p. : ill. (some col.) ; 28 cm.
Includes index
978007299989 0072999896
Marketing
Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius - 2nd ed. - New York : McGraw-Hill/Irwinv , 2007 - xxxiii, 425, 5, 16, 2, 28 p. : ill. (some col.) ; 28 cm.
Includes index
978007299989 0072999896
Marketing