Marketing communications : a European perspective /
Pelsmacker, Patrick de, 1957-
Marketing communications : a European perspective / Patrick De Pelsmacker, Maggie Geuens, Joeri Van den Bergh - 3rd ed. - Harlow, England ; New York : Prentice Hall/Financial Times, 2007 - xviii, 610 p., [16] p. of plates : ill. (some col.) ; 25 cm.
Includes bibliographical references and indexes
0273706934
Communication in marketing--Europe
Advertising
Marketing communications : a European perspective / Patrick De Pelsmacker, Maggie Geuens, Joeri Van den Bergh - 3rd ed. - Harlow, England ; New York : Prentice Hall/Financial Times, 2007 - xviii, 610 p., [16] p. of plates : ill. (some col.) ; 25 cm.
Includes bibliographical references and indexes
0273706934
Communication in marketing--Europe
Advertising