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Key account management : the definitive guide /

McDonald, Malcolm

Key account management : the definitive guide / Malcolm McDonald and Diana Woodburn - 2nd ed. - Amsterdam ; Boston : Butterworth-Heinemann, 2007 - xxi, 389 p. : ill. ; 25 cm.

ISBN: 9780750662468 0750662468

Subjects--Topical Terms:
Selling--Key accounts
Marketing--Key accounts

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