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The Persona lifecycle : keeping people in mind throughout product design /

Pruitt, John S.

The Persona lifecycle : keeping people in mind throughout product design / John S. Pruitt, Tamara Adlin - San Francisco, CA : Morgan Kaufmann Publishers, 2006 - xvii, 724 p. : col. ill. ; 24 cm.

ISBN: 9780125662512 0125662513

Subjects--Topical Terms:
Product management
New products
Industrial research

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