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Marketing knowledge management : managing knowledge in market oriented companies /

Troilo, Gabriele

Marketing knowledge management : managing knowledge in market oriented companies / Gabriele Troilo - Cheltenham, UK : Edward Elgar, 2006 - xvii, 193 p. ; 24 cm.

ISBN: 9781845429072 1845429079

Subjects--Topical Terms:
Marketing--Management
Knowledge management
Marketing

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