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Electronic marketing : integrating electronic resources into the marketing process /

Reedy, Joel

Electronic marketing : integrating electronic resources into the marketing process / Joel Reedy, Shauna Schullo - 2nd ed. - Mason, OH : Thomson/South-Western, c2004 - 570 p. : ill. ; 28 cm.

ISBN: 0324175957

Subjects--Topical Terms:
Telemarketing
Internet marketing

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