The old rules of marketing are dead : the 6 new rules for reinventing your brand & reigniting your business /
Pearson, Timothy R.
The old rules of marketing are dead : the 6 new rules for reinventing your brand & reigniting your business / Timothy R. Pearson - New York : McGraw-Hill, c2011 - xi, 240 p. ; 24 cm.
Includes bibliographical references and index
9780071762557 (alk. paper) 0071762558 (alk. paper) 9780071788229 (pbk.) 0071788220 (pbk.) 9780071762564 (ebk.) 0071762566 (ebk.)
Branding (Marketing)
Customer relations
The old rules of marketing are dead : the 6 new rules for reinventing your brand & reigniting your business / Timothy R. Pearson - New York : McGraw-Hill, c2011 - xi, 240 p. ; 24 cm.
Includes bibliographical references and index
9780071762557 (alk. paper) 0071762558 (alk. paper) 9780071788229 (pbk.) 0071788220 (pbk.) 9780071762564 (ebk.) 0071762566 (ebk.)
Branding (Marketing)
Customer relations