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Global consumer behavior /

Global consumer behavior / edited by Chantal Ammi - London : ISTE Ltd, 2007 - xvi, 280 p. : ill., map ; 24 cm

Includes bibliographical references and index

ISBN: 1905209630 9781905209637

Subjects--Topical Terms:
Consumer behavior
Consumer behavior--Cross-cultural studies
Consumers--Social aspects
Internet marketing

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