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Internet marketing : building advantage in the networked economy /

Internet marketing : building advantage in the networked economy / Rafi A. Mohammed ... [et al.] - 2nd ed. - Boston : McGraw-Hill/Irwin MarketspaceU, c2004 - xxxi, 743 p. : ill. ; 27 cm.

Includes bibliographical references and index

ISBN: 0072538422 9780072538427 0072865261 9780072865264

Subjects--Topical Terms:
Internet marketing

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